Don't blame Saatchi & Saatchi for an inevitable outcome

I think its hilarious that ad agencies are blamed or praised for the outcome of political campaigns. In fact, imho, I think advertising plays only a small role in the success of many campaigns or sales even. Take the Birtish elections for instance, Saatchi & Saatchi has been blamed for Gordon Brown's loss in the elections. Ok seriously, did he think he'd win again? After all those scandals? I doubt it really. After 13 years of Labour rule, it clearly seemed that public sentiment was rooting for change. ("change' seems to be the magic word in world politics today huh). So yes, my point is, no even a brilliant ad/marketing campaign can save you when you can't deliver.